7 Years At The Keyboard
Ok, for those of you still waiting, the Internet won't go away.
Hang up the hopes that it represents a passing fad sharing the fate of the Beanie or the Pet Rock.
With legitimate high-tech stocks finally in the market, regular people doing "real" business online, and consumer acceptance to the point of purchasing movie tickets and homeowners insurance over the Internet, the Web is here to stay. However, many people still get that glassy-eyed, far away dreamer look on their faces when they think of the riches awaiting them on just the other side of their own dot-com. Well, whether your business represents a laptop on a TV tray in the basement, or a mega-corporation with offices all over the world, my last 7 years in the Wild West online has revealed a few "truths" which should last from here until the end of computers.
** There is no get-rich-quick!
** I guess it's in man's nature to desire instant wealth.
Since the dawn of history, people threw common sense to the wind and went off in search of "buried treasure." Unfortunately, instead of discovering riches, most just ended up buried under a load of debt, misery and despair themselves.
In the late 1990's we saw the modern day equivalent of a gold rush with high-tech stocks, dot-com companies, and investors who threw common sense to the wind.
Well, we all know the result. ** The "Secret" to online business success! ** Would you like to know the real secret to making money online that will govern the Internet for all eternity?
Here you go: Spend less than you make.
That's right! Simple math creates millionaires on the Internet!
Regardless of the market, size of your enterprise, or the nature of the product or service you sell, the people who make money online spend less than they make in revenue.
The companies that make money are the ones who let someone with basic math skills run the advertising department! ** People don't buy refrigerators online! ** That's right, most people don't buy refrigerators online, but to look at the way some companies operate, you'd swear they did.
Here's how people use the Web to buy a refrigerator (or any other major purchase): they go online, research different models and prices, look for a local store, go to the store, and buy one.
Companies that use the web to make money (instead of wasting it by the bucket-load) understand the difference between closing the sale online and providing information that leads to making the sale at a physical location. ** The quick and the dead! **
People who buy online have little or no patience.
They go online to get information NOW, or to place an order NOW, or to get their questions answered NOW!
The online world is a "right NOW" world, where wait times get measured in seconds and people get mighty testy if their needs don't get met immediately.
Speed, not size, determines the victor in e-commerce because the businesses that meet people's immediate expectations as quickly as possible (if not faster) ultimately win..
Computer Lab International (CLI) Expands Its’ High-Performance – ET4500 Series of Thin Clients
Placentia, CA (ContentDesk) March 16, 2006 -- Computer Lab International, Inc. (CLI), a leading provider of thin client and text terminal products introduces three additional thin client products to further strengthen the ET4500 series- the ET4510x, ET4520x and the ET4520g. The ET4510x flexible, high-performance Microsoft Windows XP Embedded thin client includes a PCI expansion slot that can be used for a wide variety of add-ons, such as: video cards for multi-headed and high resolution graphics, DVI, external media cards, and communications/NICs such as 1GB Ethernet and broadband.The new ET4520x flexible, high-performance Windows XP Embedded thin client includes a PCMCIA expansion slot.
This slot is designed for various PC card expansion options such as with memory cards, modem cards, and network cards.And the new ET4520g, powerful Windows CE thin client includes a PCMCIA expansion slot, for more computing options.As with all of the thin clients in the ET4500 series, these...
Keyboard > Computer Lab International (CLI) Expands Its’ High-Performance – ET4500 Series of Thin Clients
SESAC Takes Manhattan with "Writers on the Storm" Songwriter Showcase
New York, NY (ContentDesk) July 12, 2006 -- SESAC will present another installment of its ongoing "Writers on the Storm" songwriter series on Wednesday, July 19th at the Rockwood Music Hall in Manhattan.
Four of SESAC's finest songwriters will perform original material including Bob Delevante, Jodi Shaw, Marianne Osiel, and Jodelle.Currently celebrating its 76th year of operation, SESAC is the second oldest performing rights organization in the United States.
SESAC operates offices in Nashville, New York, Los Angeles and London.This not-to-be-missed showcase will include a performance by singer-songwriter Jodelle, who uses both her classical training and a variety of more current influences to create her signature sound.
The June 2006 issue of Keyboard Magazine named Jodelle "Unsigned Artist of the Month," and Jodelle was featured as a "Top 12 DIY Pick" in Performing Songwriter Magazine's special Salute to Independents issue (December 2005).The Rockwood Music...
Keyboard > SESAC Takes Manhattan with "Writers on the Storm" Songwriter Showcase
Working At Home With Bugger And Pesto: A Tale Of Two Kitties
My two cats have taught me many good home office habits. Most of these lessons have been learned the hard way, so maybe I can help you avoid the heartbreak of blank computer screens and other home office disasters by sharing a few tips I have learned along the way. 1. Save your work...again, and again, and again... There are many ways to lose all your computer work.
One of them is if your cat falls off the monitor onto your keyboard. (One for Bugger...) 2. Always treat your cat with the utmost respect (you are allowed to be excessive in this matter; the more subservient you are, and sometimes even downright grovelling, the better). If you toss your cat off your desk out of anger, her first reaction is to take all paperwork with her. (Two for Bugger...) 3.
If anything at all EVER goes wrong with your computer, first check the location of your cat. One day I suddenly could not keep a window open on my computer. No matter what I did, no window would stay open, one would flicker...
Working At Home With Bugger And Pesto: A Tale Of Two Kitties
Keyboard > Working At Home With Bugger And Pesto: A Tale Of Two Kitties
Write Right
The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.There are two considerations in creating compelling copy. You don't have much time to get noticed and the words have to be exactly right. You get one chance. Be clear and creative.
And get to the point.List your benefit early in the copy. Don't make your prospect guess. If you're selling fuel sipping automobiles, say so--in the beginning. Tell prospects what they need to know--The who, what, where and when of your offering.Economize your words. Go through copy and eliminate that not needed.
You can say a lot with few words. Think Nike and 'just do it". Too many descriptors cloud your theme and confuse the message.Write like you talk. Phrases are OK. Forget what an English teacher would say.
Ad copy has a singular...
Write Right
Keyboard > Write Right
7 Years At The Keyboard
Ok, for those of you still waiting, the Internet won't go away.
Hang up the hopes that it represents a passing fad sharing the fate of the Beanie or the Pet Rock.
With legitimate high-tech stocks finally in the market, regular people doing "real" business online, and consumer acceptance to the point of purchasing movie tickets and homeowners insurance over the Internet, the Web is here to stay. However, many people still get that glassy-eyed, far away dreamer look on their faces when they think of the riches awaiting them on just the other side of their own dot-com. Well, whether your business represents a laptop on a TV tray in the basement, or a mega-corporation with offices all over the world, my last 7 years in the Wild West online has revealed a few "truths" which should last from here until the end of computers.
** There is no get-rich-quick!
** I guess it's in man's nature to desire instant wealth.
Since the dawn of history, people threw...
Keyboard > 7 Years At The Keyboard
Do Payday Loans Deserve a Bad Rap?
We've all heard the stories about cash advance lenders charging their customers excessive interest fees. It is true that most payday loans have the highest interest rates compared to any other type of loan. As unfair as this may sound, payday loans do serve a purpose and there are many people who use them to their advantage. The majority of people who need the assistance of a payday loan have poor credit and cannot obtain a loan by going through the traditional routes. Banks, credit unions and...
Do Payday Loans Deserve a Bad Rap? payday loans Keyboard 7 Years At The Keyboard
Keyboard > Do Payday Loans Deserve a Bad Rap?
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New Appointments at Accor Hotels in China
BANGKOK, Thailand (ContentDesk) May 25, 2006 -- Accor Asia Pacific is pleased to announce the following appointments to hotels in China.Gerhard Zimmer has been promoted to General Manager Delegate Beijing of Sofitel Wanda Beijing (http://www.accorhotels-asia.com/sofitel/index.asp?WT.mc_id=50006), and will be based at the pre-opening office until it opens in 2007.Gerhard joined Accor in 1992 with the...
New Appointments at Accor Hotels in China Keyboard
Keyboard > New Appointments at Accor Hotels in China
The Key To Shopping Online For Flowers
Sending flowers or gifts to any global destination has never been so easy. The birth of the Internet and its many online floral businesses has seen the emergence and rise of fresh flower delivery internationally. Depending on your location, flowers can be reliably and efficiently delivered to your door in a matter of days. Many online florists claim to be the best in the business, however can they all be trusted?
There have been many stories of floral business not living up to...
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